Branding Valencia
Valencia Branding Valencia is probably one of the most underutilized brands in the world. Known for Sorolla , oranges , beaches , Fallas , bicycles , shoes , wines and paella, horchata, socarrats and tiles in general amongst other things, it is poorly represented to tourists and foreigners. It is hard to find a city in the world that can be associated with that many brands, unique and easily recognizable and strongly connected to the capital of Turia. Yet, our tourist market is very undeveloped. It is ruled by numerous cheap Chinese imports and couple of Spanish mass producers that make generic souvenirs only changing the names of the cities. No serious efforts have been even made to address this issues, and numerous advertising campaigns organized by the City Council were usually looking into the wrong places. Artespana is a unique design and printing company with an aim to change this through print media. On our s...